CLASS media has years of experience filming and editing professional videos for marketing purposes. A short video presenting your organisation’s or company’s mission and work captures attention in a more effective way than words and images alone.
Sometimes people are not comfortable being filmed. If that’s you, don’t worry.
We help you prepare what you want to say beforehand, help streamline your statements and practice your presentation. The result will be a sleek video presenting your work in a polished, professional manner.
Content is king. It should be quality, well researched, focused and SEO optimised making your NGO or SME easy to find.
We write content that keeps the user on your webpage and following your social media posts. We bring it to life using videos, photos and infographics. Our well developed research skills are honed to create content that communicates what is authentic and true to your organisation or company’s ethos.
All communications are edited and proofread to the highest standard. All images from external sources are named and references are credited using the Harvard style of referencing.
Communications and Marketing Plans
Preparing a plan is the recommended way to approach your communications and marketing. It will determine your priorities and help you to keep focused, measure KPIs — key performance indicators — and remain within budget.
Our method is based upon primary research involving close collaboration with staff, supporters, committees’ members and secondary desk research.
We specialize in Integrated Communications Plans that will coordinate your messages across various channels and support one another. Ideally your website and social media posts should be created and timed to lead your supporter to your latest newsletter or blog, your direct emailing messages or news of an event.
A typical Marketing and Communications Plan contains:
1. Executive Summary
2. Overview and background
3. A situational analysis of the organisation’s position in its sector
4. SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
5. Marketing Mix
6. Measurement Framework with objectives, targets and KPIs
7. Calendar of deadlines
8. Budget, itemized
Social Media Management
The four C’s — Content, Community, Conversation and Connection!
Being present and active on social media platforms is essential to communicate effectively with your supporters. We help you decide which ones are best for your community of users, whether it’s Facebook, Twitter, Google+, LinkedIn, You Tube, Instagram, we will help you get the most out of your social media.
Social media platforms are much more than communications tools, they work to:
• Create awareness of your mission and work
• Engage and communicate with supporters
• Establish trust
• Build and sustain relationships
• Become an authority within your field of development expertise
• Increase traffic to your website
• Support your Search Engine Optimisation (SEO)
• Generate leads
• Improve your digital marketing services
CLASS media offers training on Facebook and Twitter management. We will show you how to make the most of your posts and tweets by reading your analytics and posting at the best times for your audiences, whatever age groups they fall into.
Want to produce your own content? We help you to identify your user bases and write content that will keep them reading your website or blog.
Do you have a story to tell? Is there a tale in your company’s or organisation’s past that remains untold? What may seem mundane to you could be very interesting to your users, fans and followers.
We record oral history in one to one sessions and write up your story: you are involved throughout the process to verify the information to your satisfaction.
Your tale will make a great article for use across your communications’ platforms.